Ninea | Sleep & Loungewear
Sleep & Loungewear Branding
First Georgian Sleep & Loungewear Brand to inspire women to never stop exploring themselves.
The significant contrast approach with an attractive colour palette sends a charming message and primarily targets the ladies.
The inspiration for the design and overall feeling is found in women's colourful, everchanging souls.
Ninea was created for impressive women, for the only purpose - to become part of the continuous process of self-exploration, to inspire women not to cease searching for their real selves and to be in harmony with themselves.
The main goal was to display #elegance and #softness that women feel wearing Ninea. Flower #symbol resembles this emotions. The form of the flower comes from old Georgian flower ornaments and is modernized. The dynamic of Borjgali gives it a feel of freedom and immortality.
Ninea’s #pattern repeats the outlines of the flower which later on progresses in visual style and is one of the communication forms for the brand.