First Georgian Sleep & Loungewear Brand to inspire women to never stop exploring themselves.

The significant contrast approach with an attractive colour palette sends a charming message and primarily targets the ladies.
The inspiration for the design and overall feeling is found in women's colourful, everchanging souls.
-
Ninea was created for impressive women, for the only purpose - to become part of the continuous process of self-exploration, to inspire women not to cease searching for their real selves and to be in harmony with themselves.

The main goal was to display #elegance and #softness that women feel wearing Ninea. Flower #symbol resembles this emotions. The form of the flower comes from old Georgian flower ornaments and is modernized. The dynamic of Borjgali gives it a feel of freedom and immortality.

Ninea’s #pattern repeats the outlines of the flower which later on progresses in visual style and is one of the communication forms for the brand.