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Sophio Chkhenkeli_SophioC
Magic Boomerang

Magic Boomerang


Personal Project

I created typography and monogram for 3 magic words: Thank you, I love you, and I’m sorry. These words have the power to come back to us like a boomerang, which is the main concept behind the poster series’ combining the symbol. What we give away always finds a way back.

We teamed up with photographer Sandro Murvanidze to better express the feelings caused by these magic words. By blending type design and photography, we made our message louder and clearer, leaving a lasting impact on our viewers.

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