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Ninea
Art Direction & Brand Identity Style
for a Sleep & Loungewear Brand
Driving
Harmony With Yourself
Georgian Wordmark
English Wordmark
Ninea’s Wordmark is solid, confident and elegant, and fully reflects the character of Ninea.
I created the lowercase font as capitals to full fill the mainline and make it similar to Georgian wordmark.
Ninea’s symbol is as elegant as the women feel themself in Ninea’s loungewear.
The shapes for the flower comes from the old Georgian ornaments, which are modernised and sophisticated.
The dynamic shape gives freedom and eternity.
Color Pallete plays a key role in distinguishing the brand identity.
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The lifestyle of Ninea women is comfy, fluffy and luxurious. Colourful, contrasty where women are carefree and atmospheric.
Credits:
Strategy: Shota Chinchaladze
Art Direction: Sophio Chkhenkeli
Thank you!
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
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